Search Engines

Google Hearts Agencies XOXOXO

Updated: 2010-04-30 06:01:00

Google invests in new training programs, changes the API fee system, and creates lists of certified partners. So how does this change the game for agencies? ...

Google’s Brand Gets Thumbs Up; Google Buzz Not So Much

Updated: 2010-04-30 05:57:39

First Time Visit Start Here Home Members Only News Features Columns Newsletters How To Videos Library Events About Us MEMBER LOGIN BECOME A MEMBER Google’s Brand Gets Thumbs Up Google Buzz Not So Much Apr 30, 2010 at 12:57am ET by Matt McGee Two conflicting looks at Google earlier today that we’ll pass along , starting with the good news for all inside the . Googleplex Google ranked number one on the Most Valuable Global Brand on the BrandZ Top 100 list , with a brand value” of 114 billion . That’s a 14 increase over 2009 for Google . Microsoft was fourth on the list . On the other hand , Google Buzz took a shot today from TIME magazine it made the magazine’s list of Least Influential People of 2010 a list that includes actress Rue McLanahan , the now-defunct Gourmet magazine , and the

YouTube Surpasses 13 Billion Videos Viewed In March, comScore Says

Updated: 2010-04-30 05:38:45

, First Time Visit Start Here Home Members Only News Features Columns Newsletters How To Videos Library Events About Us MEMBER LOGIN BECOME A MEMBER YouTube Surpasses 13 Billion Videos Viewed In March , comScore Says Apr 30, 2010 at 12:38am ET by Matt McGee There seems to be no end to our collective appetite for watching video online . According to the latest comScore numbers more than 180 million U.S . internet users watched video online during March . That number is a 3.5 jump from the February video viewing . audience As you’d expect , the vast majority of all this happened on YouTube . While YouTube’s share of that total dropped slightly as a percentage , its total number of videos viewed jumped from 11.95 billion in February to 13.05 billion in . March For perspective , it was only

SPONSOR MESSAGE: Unlocking the Hidden Potential of Online Data – Gaining Actionable Insight from Web Analytics

Updated: 2010-04-29 23:54:52

: First Time Visit Start Here Home Members Only News Features Columns Newsletters How To Videos Library Events About Us MEMBER LOGIN BECOME A MEMBER SPONSOR MESSAGE : Unlocking the Hidden Potential of Online Data Gaining Actionable Insight from Web Analytics Apr 29, 2010 at 6:54pm ET by Search Engine Land This webinar and guide : covers Top challenges and solutions for web analytics users Analysis of paid vs . free solution A blueprint of strategies used by Be Download now Search Engine Land Search Engine Land is a news and information site covering search engine marketing , searching issues and the search engine industry . Special site announcements and occasional sponsor messages are posted by Search Engine Land . See more articles by Search Engine Land Share , Bookmark Discuss This

SearchCap: The Day In Search, April 29, 2010

Updated: 2010-04-29 22:00:32

: , First Time Visit Start Here Home Members Only News Features Columns Newsletters How To Videos Library Events About Us MEMBER LOGIN BECOME A MEMBER SearchCap : The Day In Search , April 29, 2010 Apr 29, 2010 at 5:00pm ET by Barry Schwartz Below is what happened in search today , as reported on Search Engine Land and from other places across the . web From Search Engine : Land Last Call For Speakers For SMX Advanced We’ve got the agenda for SMX Advanced mostly finalized , still have a few openings . Interested in speaking Here are the sessions where we’re still looking for : speakers Location Services : The New Local Search What You Don’t Know About You Tube Twitter , Real Time Search Real Time SEO Amazing PPC Tactics Do you have something interesting to say about any Google’s Preferred

Last Call For Speakers For SMX Advanced

Updated: 2010-04-29 21:29:42

First Time Visit Start Here Home Members Only News Features Columns Newsletters How To Videos Library Events About Us MEMBER LOGIN BECOME A MEMBER Last Call For Speakers For SMX Advanced Apr 29, 2010 at 4:29pm ET by Chris Sherman We’ve got the agenda for SMX Advanced mostly finalized , still have a few openings . Interested in speaking Here are the sessions where we’re still looking for : speakers Location Services : The New Local Search What You Don’t Know About You Tube Twitter , Real Time Search Real Time SEO Amazing PPC Tactics Do you have something interesting to say about any of these topics If so , head over to our speaker pitch form and let us know what you’d like to talk about . As always , be sure to read the guidelines carefully before . pitching And don’t delay we’re closing

Google’s Preferred AdWords API Pricing Model Equals Big Changes

Updated: 2010-04-29 18:33:34

First Time Visit Start Here Home Members Only News Features Columns Newsletters How To Videos Library Events About Us MEMBER LOGIN BECOME A MEMBER Google’s Preferred AdWords API Pricing Model Equals Big Changes Apr 29, 2010 at 1:33pm ET by John Ellis Google announced Monday about upcoming changes to its AdWords API fees . This change has been a long-time waiting for many agencies that have often had a constant battle gaining respect from . Google The Google API platform is structured to allow developers to interact with AdWords . This permits agencies to create their own bidding and reporting tools . Through these tools , agencies are able to automate keyword generation , ad text , dynamic URL’s and much more . However , many of those enhancements have been limited because of the cost .

Google: Now Recommending Brands For Searches

Updated: 2010-04-29 18:08:18

: First Time Visit Start Here Home Members Only News Features Columns Newsletters How To Videos Library Events About Us MEMBER LOGIN BECOME A MEMBER Google : Now Recommending Brands For Searches Apr 29, 2010 at 1:08pm ET by Barry Schwartz First Google rolled out recommendations for pages similar to earlier this week , now they also appear to be testing brand recommendations in response to certain queries . As I reported at the Search Engine Roundtable , some users are seeing brands for” recommendations for searches such as digital cameras cheap laptops label printers fishing rod and . others Here is a screen : capture This does seem to be using similar functionality to what Google launched in November , for their product search expansion but here the brands are listed at the top of the

SEMPO Announces New Leadership

Updated: 2010-04-29 17:00:36

First Time Visit Start Here Home Members Only News Features Columns Newsletters How To Videos Library Events About Us MEMBER LOGIN BECOME A MEMBER SEMPO Announces New Leadership Apr 29, 2010 at 12:00pm ET by Chris Sherman The Search Engine Marketing Professional Organization has announced the new slate of officers for the search marketing advocacy and education association . The officers for the coming year : are : Chairman Jeffrey Pruitt CEO of Tallwave re-elected chairman : President Chris Boggs Director , Search Engine Optimization , ROSETTA Vice : president Dave Fall SVP Product and Operations , Clickable , . Inc : Treasurer Margaret Willette Search Marketing Manager , Intuit : Secretary Motoko Hunt , President , Japanese Search Strategist , AJPR Founded in 2002, SEMPO now has more

How To Use E-mail To Benefit SEO

Updated: 2010-04-29 16:55:35

First Time Visit Start Here Home Members Only News Features Columns Newsletters How To Videos Library Events About Us MEMBER LOGIN BECOME A MEMBER Column : 100 Organic Search Engine Optimization Tips How To Use E-mail To Benefit SEO Apr 29, 2010 at 11:55am ET by Damien Bianchi Most of you reading this headline will probably think I’m crazy . We all know that search engines do not crawl or index e-mail . What we forget is that you do have the option to view a copy of the e-mail you receive in a browser . Usually this is reserved for e-mails that are sent from brands to people that have registered for a newsletter , etc . This copy of the e-mail is usually just a simple HTML page that can be crawled and indexed by the search engines , and , if you play your cards right , could benefit your

Yahoo Search Update: 4/29/2010 Weather Report

Updated: 2010-04-29 16:11:24

: First Time Visit Start Here Home Members Only News Features Columns Newsletters How To Videos Library Events About Us MEMBER LOGIN BECOME A MEMBER Yahoo Search Update : 4 29 2010 Weather Report Apr 29, 2010 at 11:11am ET by Barry Schwartz Yahoo announced a new search index and algorithm update today . The update involves crawling , indexing , and ranking algorithms changes over the next few days . Yahoo said , you may notice some ranking changes and page shuffling during the process , which we expect to complete over the next few days . 8221 The last Yahoo update was on March 11th I have personally not seen any discussion or webmaster chatter about Yahoo changes , but that doesn’t mean it isn’t happening . Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick a NY based

Why Facebook Marketing Slaps Twitter Marketing In the Face

Updated: 2010-04-29 14:43:52

And beats its pants off. [Sorry we were just brainstorming linkbait titles about John Daly's pants.] I was asked to speak about “Capitalizing on the Twitter Revolution” at Pubcon. So I talked about Facebook. Why? I said: “Twitter revolution? Didn’t that happen in 2008?” The following chart shows Twitter really taking off in 2009, but… But Twitter was a lot [...]Check out the SEO Tools guide at Search Engine Journal.Why Facebook Marketing Slaps Twitter Marketing In the ace

A Cool Wordpress Plugin to Integrate Facebook “Like” Functionality

Updated: 2010-04-29 14:40:43

If you liked Facebook’s popular “Like” functionality and want to engage your Facebook fan page users or just random Facebookers, you will love the plugin we are sharing today. You may have noticed that since last week we have been giving our readers the ability to “like” our posts on Facebook. So here I am sharing [...]Check out the SEO Tools guide at Search Engine Journal.A Cool Wordpress Plugin to Integrate Facebook “Like” unctionality

Local Search Recipe: Making KML Files and GEO Sitemaps Are a Piece of Cake.

Updated: 2010-04-29 14:38:17

Last month I shared one of my favorite recipes on tracking local search data with Google Analytics for wordpress. This month I figured that one of the most uncovered and “uncooked” areas in local search marketing is KML data and the use of Geo Sitemaps. So, I decided to put together [...]Check out the SEO Tools guide at Search Engine Journal.Local Search Recipe: Making KML Files and GEO Sitemaps Are a Piece of ake.

Crawling and the real time web

Updated: 2010-04-29 14:32:47

It’s all about happiness metrics A while back I wrote here about how search engines go about discovery, the act of finding your pages. I thought we should continue that with a look at how they crawl and index them as well. With a twist, we’re going to discuss the uber fast [...]Check out the SEO Tools guide at Search Engine Journal.Crawling and the real time eb

Competitive Intelligence in SEO & Social Media

Updated: 2010-04-29 12:56:37

Understanding thy competition is a golden rule in any kind of business, ranging from online marketing to politics to running the local mom & pop corner grocery store. Joanna Lord has put together a pretty good wrap up of competitive intel tracking and signals over at SEOmoz this morning : Competitive Intelligence: Purpose & Process, [...]Check out the SEO Tools guide at Search Engine Journal.Competitive Intelligence in SEO & Social edia

What's the Job of a Real-time Search Engine?

Updated: 2010-04-29 06:01:00

What do we expect of real-time search, and how are those expectations different from what we expect of traditional reference search? When might we say that a set of search results is good? ...

3 Reasons to Spend Money on Branded Terms

Updated: 2010-04-29 05:01:00

Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here's how. ...

Weekly Search & Social News: 04/28/2010

Updated: 2010-04-28 15:58:48

Welcome to another edition of ‘7 Days of Search and Social‘ – it was one of those weeks devoid of ‘ah-ha’ moments nor any real drama-du-jour. Sheesh… c’mon people, pick it up out there would ya? That being said, as always, there were plenty of interesting and entertaining posts. Actually a few good ones on [...]Check out the SEO Tools guide at Search Engine Journal.Weekly Search & Social News: 4/28/2010

Build Links Locally: Strategies to Improve Local SEO

Updated: 2010-04-28 15:00:31

Optimization for local listings is an important way to attract business for many companies and organizations that are jumping online these days. There are plenty of blog posts outlining how to optimize your listings in the local search engines and with your chamber of commerce, but where can you turn to [...]Check out the SEO Tools guide at Search Engine Journal.Build Links Locally: Strategies to Improve Local EO

4 Ways To Find Superb Blogs That Nobody’s Talking About

Updated: 2010-04-28 14:57:12

A few of the mainstream search blogs still offer up some morsels of meaty metrics, but many bloggers have turned from meat to “designer milk.” I can’t say I blame them, but I’m not going to keep looking to them for the best data, testing, link-building advice, etc. The state of the search [...]Check out the SEO Tools guide at Search Engine Journal.4 Ways To Find Superb Blogs That Nobody’s Talking bout

3 Creative Ideas to Use Google for Link Building Search

Updated: 2010-04-28 14:47:40

Most of us will agree that Google search is insanely useful. However most people don’t know how to use it to its full potential. This post aims at revealing Google search least-used tricks which will be a great help for searching link building opportunities . How to Use Google to Search for Guest Posting Opportunities While we all [...]Check out the SEO Tools guide at Search Engine Journal.3 Creative Ideas to Use Google for Link Building earch

Google Starts Displaying Pages Similar to Search Results

Updated: 2010-04-28 14:35:17

Google has just launched a new search feature that aims to help you easily find new websites that are similar to the ones you are familiar with and are related to the subject that interest you, particularly for your current search session. The new feature called “Pages similar ” makes the Google search feature “similar” more [...]Check out the SEO Tools guide at Search Engine Journal.Google Starts Displaying Pages Similar to Search esults

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